Discover how you can prepare your high-tech products for market entry. Your product is ready for the public and you want the launch to be fluid. In this publication, I will give you some advice you should consider before taking the plunge and launching your product.
1. Cooperation, licenses and alliances
It is essential for companies that introduce new technologies. By licensing and participating in partnerships, you encourage more adoption and possibly increase sales.
As their technology is used and incorporated into other common products, consumers are more likely to adopt when a standard has been established.
- Original equipment manufacturers
Greater knowledge, more sales and expansion in new markets: this is what you can expect to share your technology with original equipment manufacturers (OEMs).
With licenses, it maintains full ownership and allows OEMs to use their technology.
- Information prior to launch
This can be a key decision for your business: say too much and your competition could copy it! Even so, you must provide enough information to arouse curiosity.
Your suppliers, your distribution network and the media are what you need before you start.
Connect with influential bloggers and thought leaders with information about their technology.
Publishing an article or a press release would be traditional. But in my opinion, the rumors for the press and the creation of mystery around your product can be just as effective. However, there must be a considerable amount of exaggeration around your technology for this to work.
Creating a blog can also help you develop a follow-up and raise awareness about your business and your product.
- Educate your market
Do you want to do more than send press releases? On-stage seminars, training workshops or an educational program: tell your clients about the potential of their technology and their revolution.
This is not the most common method to use because it requires more administration and focuses more in the long term.
Typically, small businesses may find this more burdensome, especially when financing must be secure and products must be ready. However, you increase awareness.
- Distribution agreements
Finally, establish distribution channels.
Its technology can be launched in existing markets with new ones. While alliances with competitors can open more channels for their technology and allow it to develop further.
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