More often than not, an SEO specialist is involved in the work on the site sometime after its creation. This happens when the owner of a website or business is surprised to find that to create clients from the Internet, one creation of a web resource is not enough.
When an invited SEO specialist begins to analyze the site, often unpleasant things are found. For example, those for successful promotion you need to completely redesign the site structure. Or change the language version. Or, worst of all, the domain has been under the filter for a long time and now a number of long and expensive works are needed to obtain any result.
And most of the mistakes could be avoided by inviting a search engine optimization specialist at the site creation stage.
Saving a lot of time and money
What is important to pay attention to SEO-specialists and owners of only the created site – we will tell in this article.
Make the semantic core of the site in advance.
For example, if you found in the compilation of the semantic kernel that you want to promote the site or advertise on request “white moose”, “pink elephants”, “blue elephants” and “blue lizards”, and the programmer made for you only one section “Animals “, Then most likely, it is worth breaking it down at least by separate subsections for each species. And inside, perhaps, make more sub-sections or a filter by colors for better navigation.
The universal rule says: one semantic group is one section. If you do not know how to best break a site into sections – be guided by it.
Specify a template for the meta tags
Of course, the Meta tags for the key pages you will have to write down. But using templates you will greatly facilitate your life and avoid the risk of creating a site without Meta tags (or with the same tags on the entire site, which is also not good in terms of SEO).
In this case, do not forget that the template Meta tags should be displayed only when they are not manually written. In most standard CMS (WordPress, Joomla, etc.) this is already customized for you. Well, and in the event that you use less common systems or create a self-described resource, you need to provide such functionality.
Choose the correct language version of the site
It makes sense to add other language versions only if some part of your target audience speaks exclusively in these languages. Do not overload the site “just like that.” In addition, the multilingual site often requires additional and not always simple optimization solutions.
Close from indexing or delete the previous version of the site, if it exists
Often, the site owners do not bother and copy the texts to a new site from the old one, which at the same time remains “dangling” somewhere on the Internet. The following problem arises: the search engines perceive the new site as a satellite, also with stolen content. And this is the straight path with the red carpet to the ban from the search engines.